Motsweding FM

About Motsweding FM:

Motsweding FM is an SABC radio station based in Mahikeng, South Africa, operating mainly in Setswana. Formerly known as Radio Tswana, the country-wide broadcast station evolved from a Bophuthatswana Broadcasting Corporation, which had been operating from Mmabatho in the former Bophuthatswana homeland.

Motsweding FM plays a wide variety of music, to help increase listenership throughout South Africas dynamic cultures. At any time, a mixture of hip-hop/pop/soft rock can be mixed with house music followed by Simphiwe Dana or Madonna and ending with Freshlyground or Mo’Molemi.

VISION:

Motsweding FM aims to be the contemporary voice of Setswana speaking and or understanding South Africans, acknowledging, proud and respectful of its cultural heritage
To be most progressive Urban Adult Contemporary Radio Station of choice that deliver Cutting edge / Innovative Programming & Marketing concepts to clients.

MISSION:

Transform listeners through the development of compelling quality programmes and thereby setting in motion our drive towards self sustainability. To strive towards self sustainability and to transform listeners through development of compelling quality programmes with impact.

The music repertoire consists of R&B, Afro Pop, Kwaito; House; Hip-Hop, Smooth Jazz, Gospel; African Jazz, Reggae & World Music.

The style guideline is here to ensure that there is consistency in the structure of the show elements: Personality is the presenters’ greatest asset, and each presenter must be free to develop their personalities, though not at the expense of the MOTSWEDING FM brand.

Motsweding FM is a National radio station that broadcasts in Setswana in the North West, Northern Cape, Gauteng Province, Free State and growing in parts of Limpopo and some parts of Mpumalanga.

For more information, click on the link below:
Motsweding FM




Leave a Reply