Heart FM partners with 1st for Women to celebrate Women At Heart

Cape Town, 08 August 2016: In celebration of Women’s Month, Heart FM will once again be treating its female listeners to an afternoon of entertainment, glamour, decadence and pampering at the annual Women At Heart event. The premier event will once again be taking place at the picturesque Lookout at the V&A Waterfront on 13 August 2016. For the first time in the history of the event, the radio station has a headline sponsor on board in the form of women-focused insurer, 1st for Women.

Heart FM MD Renee Redelinghuys says the partnership with 1st for Women is a natural fit for the event which has become a sought-after event for many women in the Western Cape, 640 to be exact. “Women at Heart is one of our signature events where women are able to immerse themselves into a day of opulence and fun and truly put themselves first. The day is filled with scrumptious food, great entertainment and loads of prizes which creates a memorable experience for guests.”

Casey Rousseau, Marketing Manager of 1st for Women echoes Redelinghuys’ sentiments. “We got involved with the Women At Heart event as we believe it is a great way for us to celebrate women for all that they are and all that they do. It is not often that women put themselves first which is why we as a women centric organisation do and this event is a chance for them to do so. Women At Heart has been really successful over the years so we are excited to be adding value to a winning formula. We will be adding a touch of pink to the event, running a competition where one lucky woman can walk away with R 5 000 in vouchers and we will be celebrating women for who they are and all that they do.”

As we’ve come to expect from Women At Heart, everyone will be putting a little effort into making sure they’re glamorous. In fact this year’s theme – A Touch of Pink is open to interpretation. The hand-picked entertainment on the day is the cream of the crop on the South African music scene which includes CODA, The Black Ties and finalist on the reality show The Voice Robin Pieters and Jeremy Olivier.