All other sales channels at both radio stations will remain the same. Advertisers can thus contact the stations directly for any Cape Town or Durban related sales enquiries.

The move is part of the stations strategy to grow their share of the national market and further expand the brand into new areas of opportunity.

Mediamark comes with a wealth of experience in the industry representing some of the biggest radio stations in the country including East Coast Radio in KZN, Smile 90.4FM in Cape Town and Jacaranda FM in Gauteng.

Heart FM Managing Director Renee Redelinghuys explains the reasoning behind the move. “A rapid changing environment such as the one we find ourselves in requires businesses to be agile, hence our move to Mediamark to represent us in the Gauteng region. The national market is very important to our business and we believe that this partnership and the business model we will be using will ensure that the Heart FM brand is top of mind and that we see an increase in our share of revenue from this region.”

Gagasi FM Managing Director Vukile Zondi says the partnership is in line with the strategic direction the business is taking. “The partnership will redefine our business approach in a sense that for the first time we will have a dedicated Johannesburg sales force for Gagasi and we are very excited about it. This is a very strategic move for us, as it will allow us to streamline our interaction with trade in this highly competitive region. We have big plans in terms of creating marketing solutions across on-air, digital and events platforms and the Mediamark stable is an ideal environment for us to actualize those plans.” says Zondi.

“We are delighted to introduce the three radio stations as part of our offering. We hope to enhance the listeners experience by providing them with excellent digital audio quality from their favourite radio stations”, said Ziyanda Mngomezulu, Channel Acquisitions at Platco Digital.

Gagasi FM, Heart FM and OFM, are leaders in their respective provinces and play significant roles in providing their listeners with hit music shows, talk shows and current affairs show. Gagasi FM is the number one commercial radio station in KwaZulu Natal with a strong urban black youth following. Heart FM prides itself as the Western Cape’s top all-round entertainer in touch with the values of Capetonians.

Catering to an English and Afrikaans audience across the Free State, North West Province, Northern Cape and the south of Gauteng, OFM is the largest independent radio station in South Africa. It plays a mix of old and new classic hits while providing content that is engaging and entertaining.

“Our viewers will be spoiled for choice with radio content from the three provinces. They now have the opportunity to easily access Mzansi’s best and loved radio shows which have a strong local identity. The platform will further boost the reach of the stations, from regional to national influence,” added Mngomezulu.

In addition to the new radio stations, LM radio will is also back on the platform. The station was awarded a licence to broadcast in Gauteng in 2014 after it was established in 2009. It plays classic jazz and funk from the 1960s down to the nostalgic sound of modern day artists, dance hits from the 70s and pop from the 80s. The tone and selection of the music is intimate and reminiscent. Its Radio genre is described as Nostalgic Adult Contemporary and Golden Oldie.

The radio stations will be available on the following channel:

LM Radio: Channel 602
Gagasi FM: Channel number 603
OFM: Channel number 604
Heart FM: Channel number 605

About the radio station:

Gagasi FM is the number one commercial radio station in KwaZulu Natal to reach the black urban and peri-urban black youth. The station harnesses a strong local identity and embraces KZN’s urban and peri-urban black youth market by boradcasting in Zunglish – a combination of English and isiZulu.

One of the Western Cape’s top commercial radio stations, Heart FM is a thought leader, trusted member of the community, and all-round entertainer in touch with the values Capetonians hold close to their hearts. The station enjoys a fiercely loyal and highly interactive relationship with its well over 600 000 strong fan base, which has a core listenership of LSM 6-10 and ages 35-45. Heart FM is well known for its music line-up which includes a mix of old and new that inspires and energises. It also hosts a number of exciting signature events: Mommy & Me; HeartBeats4Youth and Women At Heart.

OFM started broadcasting on the 1st of July 1985. Since then the station has established itself as the media power house of central South Africa. Today the station broadcasts in English and Afrikaans across four provinces – Free State, Northern Cape, North West and Southern Gauteng. The station boasts with more than half a million listeners in the LSM 7 – 10, age 25 – 49 target audience. Our listeners are innovators; enjoy leisure activities, sport and the outdoors.

About OpenView HD
OpenView HD is the only free digital satellite platform in South Africa, powered by e.tv, which brings you a wonderful new world of entertainment – 19 new TV channels in digital quality. The decoder is available from all leading retailers from as little as R399 (excludes dish/installation).

Gagasi FM (previously P4 99.5 FM or P4 Radio Durban) is a radio station broadcasting in Durban and surrounding areas in KwaZulu Natal, South Africa, specialising in R&B, Afro pop, hip hop, house and kwaito.  As of May 2007 it has a listenership of approximately 989 000 people. The station launched on 13 March 2006. It claims to be the only English and Zulu radio station in the country.

The station had 1 million listeners during its first year of operation.

Frequency:
99.5 in Durban, 88.6 throughout the KwaZulu-Natal Midlands, 98.5 in Pietermaritzburg, 94.7 along the North Coast and 103.5 along the South CoastKHz

For more information, click on the link below:
Gagasi FM